FOUNDER BUNDLE
FUND YOUR FOUNDER ERA
Be Your Own Boss. Build Your Own Wealth!
Learn the financial fundamentals to start, grow, and fund a business that supports your financial independence.
Whether you're dreaming of leaving your corporate job, turning your side hustle into something bigger, or getting serious about a business you've already started, it's time to start treating your business like a business, not just a hobby.
You've got the business idea. You've got the ambition. Maybe you've even started making money.
Introducing Financial Fundamentals for Founders
A beginner-friendly workshop designed to help women take five essential financial steps toward becoming confident business owners.
Using my CRUSH Your Money Goals® framework, you'll learn how to:
💜 CURATE: Organize your business finances.
Learn which financial accounts and money systems you need to separate your business and personal finances, track your money, and start operating like a business owner.
💜 REVERSE: Set revenue goals that support your financial independence.
Stop picking random revenue targets because they sound impressive. Learn to work backward from the income you actually want, accounting for business expenses, taxes, and your personal financial goals.
💜 UNDERSTAND: Know your net worth and financial starting point.
Learn how to calculate your personal net worth and understand how your current financial situation influences the risks you can afford to take as an entrepreneur.
💜 SPEND INTENTIONALLY: Invest in your business without wasting money.
You don't need expensive branding, fancy software, or every certification under the sun to be a legitimate founder. Learn how to prioritize business expenses that support your goals and avoid spending just to look successful.
💜 HEAL: Stop undercharging and start communicating your value.
Challenge the money beliefs that keep you giving away your expertise, time, and services for less than they're worth. Learn why customers aren't responsible for recognizing how hard you work — it's your responsibility to communicate the value your business provides.
Because financial independence isn't just about how much your business earns. It's about how much wealth you actually build.
Yes! I'm Ready To Fund My Founder Era
What's included:
If Purchased Separately $250+ in money tools and resources, bundled for just $49!
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Signed Copy of CRUSH Your Money Goals Book (For USA addresses only) ($25 value): If sold out or outside of US, the Audible audiobook narrated by Bernadette Joy can be provided.
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Financial Fundamentals for Founders Live Workshop + Replay ($97 value): Live interactive money workshop on Zoom to get serious about your finances. A recording will also be available if you can't attend live.
- Founder Financial Snapshot Workbook: Your practical companion to the workshop, designed to help you answer five important questions:
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Which financial accounts do I need for my business?
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How much revenue does my business need to generate to support my goals?
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What is my current personal net worth?
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Which business expenses are worth prioritizing?
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How can I better price and communicate the value of what I offer?
You'll leave with a clearer picture of where you are financially and what to work on next.
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PLUS! Get these Courses and Resources
BONUS ONLINE CONTENT:
- Build Your Business Brand Mini-Course ($47 value): Your business deserves more than a cute logo and a catchy name.
Learn the fundamentals of building a brand that attracts the right customers and clearly communicates why your business is worth paying for.
- Intro to CRUSH Your Money Goals video course ($47 value): Learn the core money habits that can help you manage your finances more confidently, especially when you're navigating the unpredictable income that often comes with entrepreneurship.
- Budget For Freedom course ($47 value): Learn my approach to creating a personalized budget that supports your life, your business ambitions, and your long-term goals.
Because starting a business shouldn't mean abandoning your personal financial security.
- Cha-Ching Checklist ($20 value): Get organized with a practical checklist of financial tools, resources, and next steps to help you take action.
I'm Bernadette Joy,
Your financially independent founder friend!
Before I became an entrepreneur, angel investor, and financially independent woman, I spent 10 years working in corporate America.
But eventually, I realized I didn't want to spend the rest of my life building someone else's dream.
I wanted to build something of my own.
And when I became an entrepreneur, I learned that being good at your craft and being good at running a profitable business are two very different things.
I've started and run businesses, coached entrepreneurs, invested in founders, and experienced firsthand how challenging it can be to manage your own income.
I've also learned that having an impressive looking business doesn't automatically mean you're financially successful.
You can have thousands of social media followers, a beautiful website, and a calendar full of meetings and still struggle to pay yourself.
That's why I believe financial independence should be part of your business plan from day one.
My husband and I paid off $300,000 in debt, built a multimillion-dollar net worth, and I retired from corporate life at 40.
Today, as the founder of CRUSH Your Money Goals®, a published author, educator, and angel investor, I get to choose which businesses I build, which founders I support, and how I spend my time.
And that's the kind of freedom I want more women to experience.
Having enough financial confidence and independence to make decisions based on what you WANT to do, not just what you HAVE to do.
Here's what I want for you:
💜 A business that makes money, not just keeps you busy.
💜 The confidence to understand your numbers and make informed financial decisions.
💜 The ability to charge for the value you create without guilt or apology.
💜 A financial foundation that doesn't depend entirely on your next customer or client.
💜 The freedom to build a business around your life instead of sacrificing your life for your business.
You don't have to build an empire to build a beautiful life.
And you don't have to wait until you're making six figures to start acting like a serious business owner.
I created Fund Your Founder Era because I want more women to have the knowledge and confidence to pursue entrepreneurship without sacrificing their financial future.
Your dream deserves more than motivation.
It deserves a financial plan.
